Lift promotional marketing ads are one of the most innovative ideas of this digitalized age. The agencies primarily target those buildings which have great demographics. These ads are mostly useful for places like gyms soliciting new members, hotels or restaurants- from here you can grab a lot of viewers. There are companies who offer digital advertising services to business who aim high and want to make their business more efficient. These companies also help you in campaign planning and executing strategies which if properly done will surely bring you success with your digital media buy including online, social, video and mobile. They also help you to detect, discover and reach your ideal audience who will help in bringing out the desired success.
The key to success is concentrating on securing elevators in commercial buildings such as malls, office towers and hospitals. The purchase of advertising spaces depends on the elevator foot traffic. The best way is to secure the best elevator location for the business and splitting the revenue with the owner of the building or the property manager of the building. It also depends on developing interesting ways to display the advertisements. One can display ads on:
- Arts and crafts
- Beauty/personal care
- Business services
- Healthcare/medical(one of the most important, can be seen in metro railways)
- Entertainment and events
- Home products/services
- Media publishing
- Online businesses
- Pet businesses
- Real estate
- Retail businesses
There are other creative ventures that enable promotion of brands through advertising in residential lifts or elevators. They have simple and effective methodologies. They use the concept of displaying advertisement in the elevators to enable intermittent attention of customers for some seconds in order to attract them. Other methods are:
- Providing space for advertisement inside the lifts of residential areas
- Installation of frames of maximum dimension 15”*21”
- Placing posters of maximum size 13”*19”
- Ensuring that there is no damage caused to the lift
- Maintaining and replacing the posters as required
- They adhere to the poster size which is instantly appealing and is sure to catch the attention of everyone.
- They provide the latest information to the society members keeping them updated about the market
- They connect the advertisers by acting as one-stop solution, installing the setup, putting up posters, removing and updating them from time to time.
- They provide a creative approach for brand loyalty and retention
- They also attract new customer base
- They promote brand by accumulating and targeting a large number of audience.
Elevator ads service is a globalized product and it is a new way of engaging and attracting a lot of people toward new items. The companies that are engaging in digital marketing must be GST registered otherwise it is a no go from business companies.