The recent years have seen digital marketing creep into many domains. Any company, big or small, can use digital marketing as an effective tool to reach its target audience. The main reason why this is possible is due to the increased penetration of the internet across every demographic of general society.
However, with increased reach comes the problem of accurate targeting. While global brands tend to spread a wide net when considering their own target audience, most small and medium businesses have a very specific audience they wish to target.
Reaching small segments of the audience used to be a major challenge. For instance, a home appliance store would ideally want to use digital marketing to target potential customers in nearby areas.
This specific targeting has now become possible through local SEO. Any small business can market its product to a local audience organically with the help of local SEO.
Unlike general SEO, local SEO has a few additional factors which have to be taken care of in order to get the local marketing campaign to work. In a local digital marketing campaign, the main focus is often on local SEO to deliver and attract a predominantly local audience to the brand.
In this article, we will discuss key local SEO factors every digital marketer should be aware of.
One key difference in a normal SEO campaign and a local one is the use of effective local keywords.
By definition, local keywords are search terms used mostly by people living in a given locality. For example, people who want to look for theatres in Noida are likely to search ‘movie halls in Noida’ or ‘movie theatre in Noida’. These are two local keywords that can be targeted by a theatre that wants to attract the local audience in Noida organically.
Thus, a key part of a local SEO campaign is to identify the right local keywords.
People searching local terms are more likely to do so on mobile. This is because people search such terms when they are present in the locality itself. Mobile search has only increased in the past few years, as the segment of people who use desktops has reduced.
Thus, attracting a local audience also involves creating a website interface that is mobile-friendly.
Reviews are already an important part of our consumption experience. Whenever modern users make a decision to buy something online, they are highly likely to want to check user reviews.
Google Reviews is an example of a review platform where users can find feedback for most businesses listed online. In order to target a local audience effectively, a business should have a net positive score on Google Reviews.
In conclusion, this article covers three main points about local SEO digital marketers should know well.
About the Author – Ankit Singh is a fresher in the field of digital marketing and content writing. He currently writes for DelhiCourses.in, an institute popular for its most advanced digital marketing training in Delhi NCR.