Operating a reseller hosting business is one of the most potentially lucrative roles acted by entrepreneur. The tricky part is that once you know your niche, figure out your competitive advantage, and purchase the underlying service to succeed, you need to advertise your business.
However, reaching in without a plan would be costly, we will begin a brief discussion on establishing a marketing plan. This article can cover how reseller hosting provider can market their reseller hosting business. Before starting in depth, let’s see reseller businesses.
What is a Web Hosting Reseller Business?
A web hosting reseller business is a business in a which web hosting provider allows some of its services to be sold by a third-party individual or organization. Reseller becomes a middle person in this business since he buys the service from one party and “resells” it to the other.
The reseller builds, operates, and manages the web hosting infrastructure where as the prime organization acts as a web hosting provider.
With this model, organizations lease out the web spaces that are planned, reshaped, rebranded, and sold under their brand name. Based on the primary hosting provider, a reseller may offer a private control panel to manage the space that’s leased to them.
Hence, this business model gives freedom to resellers to manage the billing and technical support; it’s always dependent on the primary hosting provider for extra space and resolving the technical problems. An SSD reseller hosting provider in USA can use their space and make it reliable enough to convince the users.
The reseller hosting business is expanding quickly due to its low investment, high revenue model. However, to establish your place in the reseller market, one must have a marketing plan to focus on the audience.
The Importance of Having a Marketing Plan
The first understanding for those who want to start a reseller hosting business is that it’s a crowded market full of unbelievably many players – gaining and retaining customers is challenging.
You can say that hosting reseller competes with hosting companies and other resellers. Still, monitoring the marketing budgets of prominent hosting companies, it’s better to consider other resellers as your main competition – you should focus on providing better services than they do and beat them at the marketing game.
Before you set a marketing campaign, it’s important to have a web hosting reseller business plan in place with a marketing section that beats the odds. Marketing includes money, so ROI should be your first concern right from the beginning.
Close analysis of your prospects and customers is important – you must know your audience and the communication channels used by them the most. This indicates you are spending more time and money on audience research. The effort is crucial as per the marketing plan, and its key to maximizing conversions.
But understanding your audience is just the first step. You’ll see the next section, good marketing strategy for SSD Linux hosting provider in USA with content writing, crucial website management tasks, current social media engagement, managing PPC ads, and more.
This needs proper planning and mistaken steps will lead to wastage of time and can drain your marketing budget. Keep your content calendar filled every one or two months out. SEO needs periodic attention and periodic scheduled too. With proper social media engagement, it’s good to write a post a every week. Otherwise it will drop off your radar.
When starting the job of marketing the reseller hosting business, you’ll be more effective and save money if you define a marketing plan as soon as possible.
Channels for Marketing Your Reseller Hosting Business
1. Digital Marketing:
1) Search Engine Optimization (SEO):
You can optimize your website with suitable keywords as per your targeted audience in any city, might use e.g. web hosting company in any city, competitive web hosting, or reseller hosting in any city.
You can target Local SEO by adding any city address and local search terms.
Developing high-quality backlinks from other highly regarded websites.
Make sure your website is mobile friendly and loads fast.
You can opt for schema markup to help search engines to recognize your content.
2) Social Media Marketing:
Start promoting your business on platforms where your target audience is spending time, i.e Facebook, LinkedIn, and Instagram.
You can share informative content, industry news, and offers.
Keep yourself engaged with your followers and develop the community.
Focus on social media advertising to reach potential customers in any city.
3) Content Marketing:
Start writing a blog website and publish valuable content related to web hosting, website development, and online business.
After writing the article you can share your content on platforms like YouTube, showcasing the benefits of your reseller hosting.
You can also consider how-to-guides, tutorials, and case studies relevant to the needs of businesses and individuals in any city.
4) Email Marketing
Develop an email list by providing valuable content or discounts in exchange for sign-ups.
Don’t forget to send regular newsletters with updates, special offers, and helpful tips.
Manage your email campaigns for better audience connectivity.
5) Pay-Per-Click (PPC) Advertising
This is also one of the methods to promote your reseller hosting business by running ad campaigns on search engines (like Google Ads) to reach potential customers actively looking for hosting solutions in a specific city or country.
Consider keywords relevant to reseller hosting and targeted audiences.
Keep a budget and check campaign performance closely.
2. Local Outreach and Networking
Local Business Directories and Listings: You can list your business in online directories relevant to a specific city or country. Make your Google My Business listing is perfect and optimized for local search.
Networking Events: Participate in local business events and meetups in any city to connect with potential clients and partners. Also, include sponsoring or exhibiting at relevant events.
3. Traditional Marketing (Considered with ROI in mind)
Local Print Advertising: You can include advertising in local newspapers or business magazines, if you know that your target audience are actively reading it.
Brochures and Flyers: When participating in the events you can distribute the informative brochures or flyers at local business events, or in targeted audiences.
Key Strategies to Implement Across All Channels:
- Identify Your Target Audience: Clearly define who you are trying to reach (e.g., small businesses, bloggers, web developers in any city). Tailor your messaging and channel selection accordingly.
- Unique Selling Proposition (USP): Highlight what makes your reseller hosting business different and better than competitors. This could be price, performance, customer support, specific features, or local focus.
- Build a Strong Brand: Create a professional and memorable brand identity, including your logo, website design, and overall messaging.
- Excellent Customer Support: Word-of-mouth marketing is powerful. Providing outstanding support will lead to satisfied customers who are more likely to recommend you.
- Offer Competitive Pricing and Packages: Research your competitors in the local market and offer attractive pricing and hosting packages that meet the needs of your target audience.
- Collect Testimonials and Reviews: Encourage satisfied customers to leave reviews on your website and relevant platforms. Positive social proof can significantly influence potential customers.
- Monitor and Analyze Your Results: Track your marketing efforts to see which channels are most effective in acquiring customers. Use analytics tools to measure website traffic, leads, and conversions, and adjust your strategies as needed.
