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The Importance of Digital Marketing in Your Social Media Campaign



With the growth and accessibility of technology over the years, social media has become perhaps the biggest thing on the internet. Social media has become the most convenient way to communicate and connect with other people. With this in mind, social media is also a great platform for digital marketing. There has been a history of successful social media campaigns that have utilized digital marketing well. With this in mind, the importance of digital marketing could not be understated. Let us see what digital marketing can do to boost your social media campaign.

Increased brand awareness and presence
With social media being very accessible across many different platforms, you are able to promote your brand to many people across the world. A single post can help do wonders for your brand’s internet presence, and adding digital marketing to these promotional posts will help it even more. Digital marketing helps your brand’s social media campaign by giving it more visual flair and emotional impact to your viewing audience. If television commercials were able to reach a wide audience before the advent of the internet, then there is no doubt that social media would be able to reach a larger audience than ever before.

Better audience interaction
Social media allows you to reach out to many different people from all walks of life, which is one tool that must be utilized when using digital marketing. Interacting with your audience allows you to form a bond with them, as you are projecting a more approachable appearance. The audience would also be able to ask questions about your brand as well.

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But perhaps the most important contribution your audience can give you is a free promotion. Being on social media allows your posts and ad campaigns to be shared freely by the people, which helps increase your internet presence even further. In this highly competitive world of digital marketing, it is important to connect with your audience.

Social Media Campaigns cost less
Using social media as a part of your digital marketing strategy is also effective in cutting down the cost of your advertising overall. The main reason for this is because posting on social media is mostly free, which means that you do not have to break the bank when it comes to spending money. This will also allow you to invest more money into your digital marketing videos and promotional graphics, which is much more important. Some social media site would also allow you to pay a certain amount to increase the visibility of your posts. These do not cost much and is way cheaper than buying a slot for television and radio. Using social media would allow you to have better digital marketing content, as you can invest on it even more.

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Key Takeaway
With the rise of social media, digital marketing has become a more useful advertising tool that can help give you a wide audience. In a world where internet presence is important in being recognized, having an effective social media campaign that goes along with quality digital marketing will allow you to have a more successful brand.

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Review: Movavi Video Converter for Mac



Movavi Video Converter for Mac

What would you do if you come across a video file that you can’t play? In most cases on a Mac you’d probably try to find a different media player that can play that format, but that may not be an option on other devices.

The only way to guarantee that you can play any video is if you’re able to convert their format. Not only will this let you switch videos to compatible formats, but it can also help you to optimize them in other ways for various devices. The best part is that it isn’t nearly as complicated as it sounds – at least not with Movavi Video Converter for Mac.

Convert Videos Quickly and Easily
Because of Movavi Video Converter for Mac’s intuitive approach, you will be able to convert videos between formats quickly and easily. It is easy to familiarize yourself with its clean and user-friendly interface, and when you want to convert a video file you just need to add it, select a format, and click on the ‘Convert’ button.

To make things easier, Movavi Video Converter for Mac includes hundreds of built-in presets designed for various devices and platforms. When you select one of these presets it will automatically use the best video format and settings.

By simplifying video conversion in this way, Movavi Video Converter for Mac is able to ensure that no technical expertise or understanding of video formats and settings is required. In other words you should be able to convert or even optimize your video format and settings so that it is perfect for your device, without having to first look up the best technical specifications for it.

Key Features
Aside from enabling you to quickly convert video formats without any hassle, Movavi Video Converter for Mac has numerous other key features. Using these features will allow you to:

  • Convert audio and image files between various formats.
  • Adjust the video settings or resize videos using several different methods.
  • Cross-convert media files to create animated GIFs from video clips, extract audio tracks from videos, or save stills from video footage.
  • Edit videos by trimming out unwanted parts, enhancing the video quality, fixing common issues, cropping or rotating the frame, or adding customizable text elements.
  • Compress video file sizes by manually adjusting the bitrate or setting the output file size to a specific value.

Simply put the features in Movavi Video Converter for Mac expand its functionality beyond what you’d conventionally expect from a ‘video’ converter. In fact it can act more as an all-in-one utility that will help you to handle media files and ensure they are prepared for whatever use you may have in mind for them.

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7 Ways Mobile Application Development Helps Businesses To Grow Profits



Mobile application development

Using mobile platform has become a sure way for businesses to increase existing customer base after facilitating individuals to search and access vendors and products on their mobile screens. Entrepreneurs are creating apps for different platforms to make them available at the fingertips of their clients. Growing number of smartphone users have doubled the importance of building a suitable business app.

The concept of on the go accessibility has compelled all service providers and sellers to consider the mobile platform. Days are gone when consumers login their computers to order food or buy clothes online. Today’s consumer just downloads app or access mobile site via smartphone to get what they want.

Mobile application development in Dubai has helped businesses immensely to reap the benefits of technology. Interactive and functional apps allow companies to engage their customers and keep their employees connected, which eventually boost up profits. Rising competition has made apps essential for businesses to get most loyal customers from the market to gain more business opportunities.

Here I am sharing five ways mobile application is helping businesses to grow profits and maintain a lasting relationship with their clients.

Apps facilitate geo-targeting
With mobile apps, businesses can target users with location-specific messages. Geo-targeting enables companies to narrow their focus and deliver targeted ads to people who are within their vicinity. Consumers will feel special and get tempted to purchase as they receive an offer.

Easier promotion of special deals/offers
Instead of running ad campaigns on electronic and digital media and sitting idle and waiting for the positive outcomes, business owners can enjoy the benefits of connectivity and massive exposure. While running marketing campaigns, they can display these offers on mobile screens as popups in their app. They can also offer custom discounts and packages to their regular clients on special occasions like birthdays. In fact, small best wishes on a big day have a potential to increase loyal customers and revenues in the long run.

Let businesses to enhance customer service
Businesses are intelligently utilizing the feature of on the go connectivity to provide better customer care service to their client. After adding an option of feedback and complaints, they have encouraged their clients to share their views and experience about the service or product they have availed from the vendor. Smart vendors use this feedback to resolve issues immediately and make necessary enhancements in their services or products to improve customer experience.

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Customer relationship management (CRM) is less time taking
CRM is an essential component of every business. However, with the help of functional app businesses can do wonders and look forward to higher profits. Using a mobile CRM enables customer care staff to access, update and interact with their consumer data all the times. They are no longer dependent on the location and time and capable of doing everything without losing information or contacts.

Making and receiving payments is easier than ever
Mobile apps offer secure payment solutions. Whether they need to make payments to stakeholders or they are receiving payments from their clients; they can swipe their credit card right on their phone, tablet or point-of-sale stand. Similarly, they can collect amount and COD invoices on the go conveniently in few minutes.

Endnote: Mobile application development in Dubai has become a recent trend and businesses are using it to increase profits and loyal customers.

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Stop Making These 10 Common Mistakes With Your iPhone



Common Mistakes With iPhone

We are all pretty much on the same, we expect our smartphones to be with us in the long run. We probably don’t treat it will, we hardly give our phone a break but we expect it to perform optimally. Often times, we don’t know the simple hacks and tricks and end up making common mistakes that majority iPhone users make on regular basis.

Below mentioned are the common mistakes that you need to avoid making in, the future with your phone.

Not securing your phone with a passcode
Apple stated that majority of the users don’t put a security passcode to secure their iPhones. Unlocked phone has a great security risk although there is Touch ID and Face ID secured system, but setting a passcode will protect your phone extra. Not only the personal privacy is at stake, in fact, theft risk is involved too.

Enabling location service for all apps
You might not know, but many apps use your location service to track your location and where you are currently. Apps like Google Maps and Uber use your location service to work properly. There’s a privacy risk involved in it and it’s suggested that you turn off the location service when you’re not using it to avoid any inconvenience. Moreover, it will save your battery too.

Fully draining and charging your battery
This is a common smartphone myth that we all must be familiar with. You don’t need to consume all your battery and then charge it completely 100% to make it work well. In fact, doing this will ruin the battery and performance of your phone. Full discharging your battery runs the risk of lithium-on battery and can burn the charge points quickly. Charge your phone whenever you want, don’t wait for battery to get fully discharged and get it fully charged.

Never switching it off
Do you remember switching off your phone? I’m sure not. This is one common mistake that iPhone users tend to make, they never really switch off their phone until it dies. Note that this is quite different from battery dying. If you want to extend the battery performance of your phone it’s advisable you switch off your phone once in a while.

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Not cleaning your phone
Most users don’t take care of their phone and keep it dirty. Hardly any iPhone user is keen to keep their phone clean. In this regard, Apple advises users to keep a soft cloth to clean their phone screen. Not only that, you should clean your lightning port, headphone jack, and charging port. You can use a toothpick to clear out the port.

Not updating your phone
Every time an update gets released you get a pop up notification which we tend to ignore purposely most of the time. The update pop up becomes annoying as it reminds you to install it and due to this it gets delayed. You’d want to update your phone when you’re not using your phone. Never updating your phone will fill up your phone with excessive bugs and glitches. Install the update as soon as it comes out to experience new features and improve the previous problems.

Charging your phone with non-Apple charger
Using a non-Apple charger might feel convenient but it can damage your battery life. Although, Apple chargers are quite expensive to get but they are worth the cost. Fake chargers can reportedly blast your phone battery. It’s advisable to save your battery life from getting damaged and get a new charger from the Apple Store.

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Using iPhone in extreme conditions
The iPhone is not capable of working in extreme weather conditions, whether hot or cold. The weather can cause damage to your battery and it will drain faster or might shut down. Make sure you avoid your phone in extreme conditions and save it from all harming elements.

Enabling push notifications for all the apps
Whether you agree with me or not, push notifications can be annoying sometimes. Especially when they are set for all the apps, you might want to get notified by every app but you sure don’t want to get annoyed and interrupted. Constant notification can exhaust your battery life. A simple solution is to enable notifications for selected apps to save your battery in the long run.

Phone cover case will heat up your phone
A cover case is a great way to protect your phone from damage, but it can harm your device. When the phone is on charge and protected with a case, it might overheat your phone and affect the battery. This is why Apple recommends to remove the phone while it’s on charge

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Overcharging your phone
This is one factor that can majorly destruct your battery life. The iPhone works perfectly when it’s 30% or 60% it doesn’t need to reach its maximum level. Moreover, many users leave the phone on charge overnight, this will distress the battery life overtime and battery will drain a lot faster. Therefore, it’s advised to charge your phone during daytime and check up on your phone from getting overcharged.

Wrapping up
It’s about time we learn from our mistakes and avoid attempting the same mistakes over and over. These 11 tips are the most common mistakes that iPhone users should break and treat their phone nicely. Hope this article will help you in avoiding to make these mistakes in the future.

Lara Jason is a proficient and a certified Content Writer. With having over 8 years of experience in the content marketing field, she’s well known for providing high-quality content that provides value to the users. She has been employed at a top leading iOS app development company in Singapore. She loves to read and cook.

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